Giving The Juice A Real Boost!

18th April 2013

Classeq provides the right amount of ice to help deliver the growing volume of smoothies and crushes at Boost Juice UK.

The first UK Boost Juice store was opened at the Trafford Centre, Manchester in April 2007 by Richard and Dawn O’Sullivan , along with Martin Burrill & Bill Holroyd, the team behind Millie’s Cookies, and it’s now positioned to be rolled out from its current portfolio of 10 stores to over 50 locations over the next 4 years.

The concept is simple – effectively like a coffee shop but providing you with a juice or smoothie straight, or if you fancy it, supplemented with an extra boost – all natural shots of goodness to give you extra energy or protein, help your detox or give your immunity a boost.

Boost Juice Bar’s range includes:

  • Low Fat Smoothies: Freshly blended combos of fruit and TD4 low fat yoghurt.
  • Fruit Crushes: A low fat blends of fruits, ice and sorbet.
  • Juices: Freshly squeezed, pure juices, with 100% fresh fruit.
  • Skinnies: Low fat smoothies with even less calories.

One thing that each and every store needs is a good supply of ice and the team turned to Classeq and their range of Ice-o-Matic ice machines which have every commercial ice making requirement covered. From small under the counter machines to large storage bins, these machines also come with ice options such as ice cubes, flaked ice and nuggets.

Dawn O’Sullivan, Director and Founder of Boost Juice UK explains how they got involved with Classeq

“We installed one of their ice machines in our very first UK Boost Juice store, back in 2007 and have continued to use them in all our subsequent juice bars. We make thousands of smoothies and crushes each week, so getting the right quantity and quality of ice is really important to our products and we really put our ice machines to the test!”

Dawn adds,

“We’ve found the Classeq ice machines and overall service to be ‘best in class.’ Our store teams gain great confidence from working with such reliable and customer service focused providers. We wouldn’t hesitate to recommend them to other people!”

As Nick Burridge, Director of Sales at Classeq concludes,

“These machines are not only reliable but they cope well with the demands of these busy stores, and we are delighted to be working with a company like Boost Juice that offer healthy drinks and smoothies. These machines provide an integral component of each and every drink they make so it is important that our machines can provide the right quality and quantity of ice throughout the day”

Classeq supply a range of Ice-O-Matic machines to Boost Juice including the ICEU35 self-contained machines which produce 19kg of ice per day and the ICE605 modular machines which produce up to 283kg of ice per day.

Boost Juice Bars helped by Classeq Ice Machines


Case Studies, ice machines