Our Vision

Classeq stands for simplicity. Every facet of the Classeq brand reinforces this message.

Our products are engineered with simplicity in mind. They are easy to choose and install; simple for our customers to use; and simple to maintain & clean.

Complemented by high quality manufacture, dependable, robust build and friendly service — Classeq always provides clean, reliable and quality results at affordable prices.

We promise to deliver quality, simple and effective glass and dishwashing services at affordable prices.

Our Values


Simplicity is the ethos that guides our business operations, products and service principles. Our products are designed for simplicity, are easy to use, comprehensively dependable and stand up to the demands of todays intensive requirements.


We constantly aim to provide the right warewashing product for the right job and ensure that it delivers every time. Each Classeq machine is built to last and is stringently tested to make sure it is fit for purpose and performs to exceed expectations.

Customer First

Our customers’ experience is at the heart of everything we do. We focus on delivering long-term benefits to sustain loyal, productive and successful customer relationships. Just like the hospitality sector that we operate in, we exist to serve our customers.

History & Heritage

Classeq SA is a sister company of Winterhalter, world wide market leader in warewashing manufacturer.

Winterhalter SA (Pty) Ltd is a wholly owned subsidiary of Winterhalter GmbH and comprises Winterhalter SA and Classeq SA.

Winterhalter SA was established in 2009, to support our customers and distribution chain at a local level. And is the only specialist ware wash manufacturer directly represented within the Sub-Sahara region.

Classeq SA offers competitively priced, UK manufactured machines, locally based and thus ensuring the best possible levels of support. We are found extensively, in a diverse array of establishments, from staff and franchise restaurants to hotels, prisons and hospitals. We also have a complimentary range of chemicals, ancillary and accessory products.

Brand Identity

Classeq is the brand that stands for simple, affordable quality. Our slogan “Warewashing Made Simple” and our brand mark represents all that we stand for.

We have two versions of our logo: For digital use and for printed use – created to ensure vibrancy across the digital space. View our complete brand guidelines.

Classeq Brand Mark Construction

For digital use:

Used for:

  • Digital Advertising (web, screen, TV & Outdoor)
  • Websites and Microsites
  • Social Media
  • Corporate Presentations (Powerpoint/Keynote)

Download Logo

For print use:

Used for:

  • Print Advertising (Magazines, Editorials)
  • Stationery (Business Card, Letterhead)
  • Office Templates (Invoices, Memos)
  • Signage
  • Packaging (Retail and POPs)
  • Promotional Merchandise

Download Logo


Classeq continues to make technology advances and identify business opportunities through various partnership relationships with some of the world’s leading companies in the hospitality industry. These alliances enable us to deliver systems that improve our customers lives.


Classeq is part of the Winterhalter group of companies.


Foodservice Consultants Society International (FCSI) is the respected and truly professional organization of men and women offering design and management consulting services, specialized in the foodservice and hospitality industry, across the world.


Ice-O-Matic is the premier manufacturer, distributor and supplier of ice machines worldwide. Ice-O-Matic provide crystal-clear ice with a full line of cubers, flakers and the patented Pearl Ice® machines alongside the highest-quality storage bins and dispensers in the business.

Since 2010, Classeq UK has been the exclusive UK distributor of Ice-O-Matic Ice Machines.


Initially established over 75 years ago, and in 2008 as a company limited by guarantee CESA – the Catering Equipment Suppliers Association – is recognised as the largest and most influential membership association for companies involved in the manufacture, import/export, distribution, installation & servicing of commercial catering equipment. CESA’s remit encompasses the full spectrum of equipment & ancillary services; utensils & tableware suppliers; and includes suppliers to all the main foodservice & hospitality sectors.


CEDA Ltd are the premier Trade Association representing the most professional Catering Equipment Distributors and Service companies in the UK.

CEDA boasts almost 100 members who offer local and national support to all types of commercial catering and foodservice operations.

CEDA members have a combined turnover which exceeds £450m, representing 50% of all catering equipment sold in the UK.

CEDA represents its Members and the wider Industry on all topics including; Technical legislation and regulation, HR, Employment Law, Training & Education and Sustainability.